THE AFRIKAN FASHION LABEL

Our Story

Preserving African culture and tradition through high-end ready-to-wear fashion collections.

We fuse fashion and culture together, explore our existing collection. Visit the shop.




We are committed to cultivating positive mindsets, allowing self-expression through unique clothing, cultural pride and esteem.

BLUJUJ is passionate about conscious living, ethical fashion and social justice.




Our gender-neutral collections are mostly made using reclaimed materials sourced within the UK, and local to their studio.

All clothing accessories mare made from recycled materials such as cotton or polyester and up-cycled and natural fabrics.